Work

Client

Agency

Spiral Entertainment pride themselves in supplying highly experienced, professional and reliable DJs for a wide range of events. In a growing and in-demand live-events industry, Spiral needed a clear, differentiating angle and strong brand presence. Spiral decided on a name change (previously Spiral Agency) and took this opportunity to reposition themselves. Previously, they neither spoke directly to event organisers, or DJs themselves and needed to clearly communicate what they do. We began with a refresh of the identity and language, whilst retaining its existing aesthetic. A clear approach to how they spoke to their audience and a coherent strategy followed, rolling this out across a brand-new website and digital marketing material.