Orange Amplifiers is an iconic, British amplifier manufacturer, born in the 1960s. It is deep rooted in music heritage across the globe, and is endorsed by some of music’s greats, such as Madonna and Stevie Wonder. Founder – Cliff Cooper wanted to give back and create a new offering in the educational space and thus, Orange Learn was formed. I was first tasked with auditing the current brand and website and proposed a complete overhaul of its identity and approach.