Project LEO is a fearless video production agency looking to make an impact. Forming from three partners who had crossed paths on previous campaigns, Project LEO was formed and set out to disrupt what you would expect from your typical video production agency. We wanted Project LEO to communicate and home in on what really made them great. They understand their audience because they are their audience. We championed being young, brave and bold in their approach and reflected this in the identity and visual language.