Work

Client

Agency

F-Y-N-D is a small, specialist physiotherapy and yoga practice based in south east London. In an over saturated market of yoga classes and teachers, F-Y-N-D wanted to combine specialist physiotherapy skills with yoga principles to deliver a holistic, innovative and inclusive rehabilitation approach. The world of yoga often felt a bit washed out and neutral in its aesthetic. It was time to move away from the typical yoga approach all together, instead championing confidence and individuality. We wanted the F-Y-N-D brand to feel native in the digital world, but also to have a personable charm that would feel intimate and inclusive of people of all ages.