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Darby Bros Brewery Company was born during the first Covid lockdown between my brother and I, where we began to home brew in the family home. With restaurants, pubs and bars shut, we had a thirst for some freshly tapped beer and began to experiment with various home brewing techniques and thus, the concept of Darby Bros was established. With my background in brand and design, married with my brother's background in PR and communications we set off to create our own beer brand. We envisioned a premium product, for the everyday punter. Local, fresh and proud of its routes. The original concept was to deliver fresh draught beer, locally to peoples houses, as well as a mail order service, delivering cans for people to enjoy at home. For the first time in my career I was my own client and needed to create a full brand identity for launch